Module 7 — Your Investment Thesis

Topic 7.1: Choosing Your Market: The Macro View

You don't just buy a house; you buy a house in a market. The best property in a declining market is a losing proposition. Your first step is to identify markets that have strong fundamentals. We call this "fishing in a stocked pond."

Strategic Coaching: Green Flags for a Strong Market

Look for these three trends:

1. Population Growth: Are people moving to this city? Check U.S. Census data. More people mean more demand for housing.
2. Job Growth: Is the economy diverse and expanding? Look for cities with growth in sectors like healthcare, tech, and logistics, not just one dominant industry.
3. Landlord-Friendliness: Check state laws. Are the laws balanced, or do they heavily favor tenants to the point where evictions for non-payment are nearly impossi