Blogs, Letters, Brochures, and Digital Texts

The final cluster of text types spans the personal and the practical, the print and the digital. Blogs, letters, brochures, and a growing family of digital forms each carry distinctive conventions shaped by their medium and relationship to the reader. Understanding these conventions lets you analyze how form and function interlock in the texts people actually produce and share.

Blogs

A blog is an online text, usually written in a personal, conversational voice, that shares experiences, opinions, or expertise. Its conventions reflect its digital home: an informal register, first-person narration, direct address to readers, short paragraphs for on-screen reading, hyperlinks, and often an invitation to comment. Purposes vary widely, from a travel diary to a cooking tutorial to political comme